First Advisor is one of India's most trusted platforms helping individuals and business compare, choose and buy the right insurance with confidence — backed by decades of industry expertise.
200k+
Customers
50+
Insurers
80k+
Claims
Expert advisors
Guiding you at every step
Leadership
Deep industry expertise, innovation, and a customer-first mindset drive everything we do.
Founder
He started his insurance career in 1972 with National Insurance Company and founded First Advisor Group in 2006. His experience and strong ethics built a foundation of trust, transparency, and customer focus that still guide the company today.
Co-Founder & Director
He is an IIM alumnus with over 20 years of experience in the insurance industry since 2000. He specializes in strategy, business development, and customer relationships, and leads with a strong customer-first approach.
Co-Founder & Director
He has nearly 20 years of experience in the insurance sector since 2003, with expertise in operations, client servicing, and product innovation. His hands-on leadership and focus on customer relationships help strengthen the company's growth and efficiency.
Our purpose
Redefine insurance through simplicity, trust and innovation, giving customers confidence and peace of mind.
Deliver trusted protection while empowering agents and communities to create sustainable value.
Lead the insurance industry through innovation, transparency and community-focused solutions.
Build a future where insurance protects and empowers customers, agents and communities.
Ensure reliable, transparent and customer-centric insurance solutions that safeguard the future.
Build a digitally enabled network of agents creating growth, livelihoods and community impact.
From comparison to purchase to claims support — see what sets our approach apart.
Since 2006, First Advisor has helped families and business navigate insurance with clarity. Our advisors compare benefits, exclusions and premiums — so you never buy blind.
Talk to an expertPeople-first advice
Real advisors, not bots — guiding every decision.
Trusted since 2006
Built on transparency, ethics and long-term relationships.
50+ insurer partners
One platform to compare India's leading insurers.
Walk through the experience our customers get — comparison tools, secure payments, travel cover and business protection as you grow.
What we offer
Compare, choose and buy from a wide range of insurance products — all in one trusted place.
The same First Advisor experience, wherever life takes you. A simpler way to stay connected to your insurance.
Meet the First Advisor app 
Your cover. Always close.SMALLER EFFORT. MORE CONVENIENCE.
Compare insurance policies in one place.
Track your policy status wherever you are.
Keep your policy documents close at hand.